Traffic Management

Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.

The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.

Client:
WebGeniusLab
Date:
December 15, 2018
Website:
yoursite.com
Category:
Digital
Share Project:

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Comments (20)

  1. November 16, 2018

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

  2. November 16, 2018

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.

  3. January 24, 2023

    coursework samples
    [url=”https://brainycoursework.com”]design and technology gcse coursework[/url]
    coursework writing

  4. April 9, 2023

    Truly loads of helpful facts.
    buy a narrative essay [url=https://seoqmail.com/]pay essay[/url]

  5. April 9, 2023

    You reported it effectively!
    top essay writer website that writes your essay for you essay on what can i do for my country pakistan

  6. April 9, 2023

    Kudos. I enjoy this!
    do my college essay for me i cant write my college essay someone to write my resume for me

  7. April 10, 2023

    Wow all kinds of valuable facts.
    online casino like chumba [url=https://bestonlinecasinoreal.us/]online casino list[/url] tropicana casino online

  8. April 14, 2023

    You actually said that really well.
    [url=https://argumentativethesis.com/]thesis[/url] customer service thesis [url=https://bestmasterthesiswritingservice.com/]thesis writing service reviews[/url] good thesis statements

  9. April 14, 2023

    You actually stated this wonderfully!
    [url=https://essaywritingservicelinked.com/]essay writing meme[/url] online essay writing [url=https://essaywritingservicetop.com/]online essay writing service[/url] customer service essay

  10. April 15, 2023

    With thanks! Numerous facts.
    [url=https://payforanessaysonline.com/]pay for writing essay[/url] buy argumentative essay [url=https://buycheapessaysonline.com/]pay for essays[/url] buy essay online reviews

  11. April 16, 2023

    Incredible loads of great tips!
    [url=https://researchproposalforphd.com/]custom term paper[/url] research paper writer services [url=https://writingresearchtermpaperservice.com/]research paper writer online[/url] buy research papers

  12. April 16, 2023

    What’s up, I would like to subscribe for this website to get most up-to-date updates, thus where can i do it please help.

  13. April 17, 2023

    Valuable knowledge. Kudos.
    [url=https://bestpaperwritingservice.com/]top paper writing services[/url] pay someone to write paper [url=https://bestonlinepaperwritingservices.com/]graduate paper writing services[/url] custom paper

  14. April 18, 2023

    With thanks, Fantastic stuff.
    [url=https://customthesiswritingservice.com/]argumentative thesis statement[/url] thesis research [url=https://writingthesistops.com/]thesis template[/url] how to write thesis

  15. April 18, 2023

    Wonderful postings. Many thanks!
    [url=https://homeworkcourseworkhelps.com/]coursework help uk[/url] do my homework [url=https://helpmedomyxyzhomework.com/]help me do my homework[/url] do my homework for free

  16. April 19, 2023

    You have made your point very well!.
    [url=https://hireawriterforanessay.com/]write my college essay for me[/url] write my research paper for me cheap [url=https://theessayswriters.com/]write a cover letter for me[/url] birdie essay writer

  17. April 19, 2023

    Appreciate it! Loads of knowledge.
    [url=https://essayssolution.com/]can someone write my essay for me[/url] essays writers [url=https://cheapessaywriteronlineservices.com/]what website writes essays for you[/url] essay writers for hire

  18. April 20, 2023

    Appreciate it! Lots of knowledge.
    [url=https://argumentativethesis.com/]engineering thesis writing service[/url] b ed thesis writing service [url=https://bestmasterthesiswritingservice.com/]thesis writer[/url] working thesis

  19. April 24, 2023

    You said it very well.!
    [url=https://essaypromaster.com/]college papers for sale[/url] writing a research paper [url=https://paperwritingservicecheap.com/]website that writes papers for you[/url] write my paper

  20. February 6, 2024

    This is a good tip particularly to those new to
    the blogosphere. Simple but very accurate info… Many thanks for sharing this one.
    A must read post!

Leave a Reply

Your email address will not be published.