![](https://bamako.asia/wp-content/uploads/2018/11/pf_9.jpg)
Data Analysis
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
DigitalThe Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
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Hongzhi 황제는 고개를 들었고 수막이 종탑을 보지 못했습니다.
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이제 모든 신사들은 마음에 복잡한 감정을 가지고 있으며 약간 혼란 스럽습니다.
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전체 거래 시장의 중심은 작은 원형 구조의 홀입니다.
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Fang Jifan이 지금 집값을 환불하고 대출금을 상환하라고해도 너무 나쁠 것입니다.
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모두 고개를 저으며 Fang Jifan의 희망찬 생각을 이해했습니다!
에그벳슬롯
Fang Jifan은 이유없이 마음에 약간의 고통을 느끼며이 남자를 바라 보았습니다.
{
온라인 슬롯 사이트 추천
이 그림은 너무 비슷해 보이는데… 언뜻 보면 진보된 것이 아니다.
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슬롯 용가리
주변의 원주민들은 이미 혼란에 빠진 상태였고, 잦은 북소리에 당황했다.
79 슬롯
Fang Jifan은 “형을 위해 내가 할 수있는 일을 할 수밖에 없습니다. “라고 한숨을 쉬었습니다.
토토 먹튀
Fang Jifan도 약간 느꼈고 참을 수조차 없었습니다.
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유니콘 슬롯
Xiao Jing은 겁에 질려 보였지만 주저하면서 “하인 … 노예 …”라고 말했습니다.
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