Domain Migration
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
Very interesting info!Perfect just what I was
looking for!Raise your business
89781 359832Jeden Tag stellt man sich die Frage Was Koche Ich Heute?! Zerbrechen Sie sich nicht den Kopf, besuchen Sie uns am besten direkt auf unserer Webseite uns lassen Sie sich inspirieren 87062
547445 551519A person essentially aid to make seriously articles I would state. This is the initial time I frequented your internet site page and thus far? I surprised with the research you produced to make this particular publish incredible. Great job! 120075
643180 472929OK very first take a very good look at your self. What do you like what do you not like so considerably. Work on that which you do not like. But do not listen to other individuals their opinions do not matter only yours does. Function on having the attitude that this really is who you are and if they dont like it they can go to hell. 453779
238314 278730Hi, you used to write excellent articles, but the last several posts have been kinda lackluster I miss your super writing. Past few posts are just just a little out of track! 353282
366553 377519dress shops that offer discounts are extremely common in our spot and i always shop at them,. 684555
79940 742527There is noticeably a lot of money to understand about this. I assume youve created certain nice points in functions also. 91116
916341 277633Awesome inkling Grace! ego was luxurious youd bring about this about your biz bump into upstanding lineage. We reason you! 331609
315349 898276Hello to all I cannot understand the method to add your site in my rss reader. Assist me, please 693339
534936 769167Hi, you used to write superb articles, but the last several posts have been kinda lackluster I miss your super writing. Past few posts are just a bit out of track! 374568
255106 24420Where else may just anyone get that type of info in such an ideal means of writing? 866291
919011 323076I like the valuable info you supply inside your articles. Ill bookmark your weblog and check once again here regularly. Im quite certain I will learn lots of new stuff appropriate here! Finest of luck for the next! 221088
447501 651291Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something informative to read? 342216
644477 10323I adore your wp web template, wherever would you obtain it by means of? 444925
684552 356186This write-up is dedicated to all those that know what is billiard table; to all those who do not know what is pool table; to all those who want to know what is billiards; 249486
412413 763587Outstanding post, I think blog owners should larn a great deal from this blog its truly user genial . 187626
294324 278480Thank you for the very good writeup. It in fact was a amusement account it. Appear advanced to far added agreeable from you! Nevertheless, how could we communicate? 407121
365988 878379Man you legend. return see my website, you need to get pleasure from it. 559605
911397 737752Hey, you used to write fantastic, but the last couple of posts have been kinda boring I miss your tremendous writings. Past couple of posts are just just a little out of track! come on! 789342
491141 868992I like this web web site its a master peace ! Glad I detected this on google . 880119
628723 912229This internet site is my breathing in, extremely great pattern and perfect content material . 685862
883842 411604I observe there is lots of spam on this weblog. Do you require assist cleaning them up? I may well assist among classes! 152382
446919 471728Hello! I could have sworn Ive been to this weblog before but soon after browsing by way of some with the post I realized its new to me. Anyways, Im definitely happy I found it and Ill be book-marking and checking back often! 891302